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The Empires of the Future are the Empires of the Mind

Winston Churchill said, "The empires of the future are the empires of the mind". Churchill meant that in the future, the powerful would not be those that owned land but those that owned ideas. He looked at the potential power of media, innovation, and communication. Churchill also meant that future empires would not be armed titans at war with each other but rather universal empires living in peace and harmony.

Soft Power