Below is the book Born of this Land by Jung Joo-young. I've read the book and am just summarizing it for reference. I hope it helps you too.
Overcoming Education With Flexible Ideas
Jung Joo-young only finished elementary school, but he left his hometown to escape the fate of being a farmer. He did not have any higher education, but he had a brain that thought harder than others, a calculation ability that was more precise than others, a sense of adventure that was more active than others, and courage and conviction.
He especially disliked not thinking flexibly. For example, when someone thought that a mixer truck was a finished product and mindlessly waited for a crane, he scolded the worker, asking him why he didn't think of modifying the height of the mixer truck's concrete outlet to the size of the formwork, eliminating the cumbersome crane, shortening the working time and eliminating unnecessary waste of workforce. Jung believed that being a slave to having stereotypes (fixed thoughts) makes you less adaptable. A textbook mindset is a stereotype, a trap that makes us stupid. He felt that if you look for a way, you will find it; if you don't see a way, it's because you haven't thought about it enough. For example, Hyundai Shipbuilding was able to build a shipyard and build ships in two years and three months, which would have taken others five years, because it broke the common sense of 'Hyundai can only build ships after completing building the shipyard'; Hyundai did it side by side. If you're used to avoiding obstacles, you'll only work around them when facing something you must overcome. Another example is that when Jung first started working outsourcing jobs for the US military, Jung had to put fresh green grass on a UN cemetery in the middle of winter. Jung faked it with barley as if it were grass and won the favor of the US military, and from then on, all of our work for the US Army in Korea was Hyundai's.
Give up Short-term Gains for Long-term Vision.
In any endeavor, new challenges require tuition. A smooth ride is not a challenge.
For example, when bidding for a project in the Middle East, he intentionally bid slightly lower, even with a slight loss, to create a workplace where our artisans can earn dollars. The dollars they make are the dollars our country earns. And just by completing this project, Hyundai would've gained an international reputation, which would be very helpful in winning overseas projects in the future. Therefore, winning the bid, even at a low price, was wiser than missing out on the job by focusing on immediate profits.
The Hardship of building the Koryeong Bridge. Hyundai was obsessed with winning the contract and did not calculate, predict, and prepare for other aspects. In the end, Hyundai suffered huge losses due to massive inflation. However, Jung knew that credit was the most important thing for a businessperson, so he pushed forward with the idea that the construction should be completed no matter what. The credit of Hyundai E&C, which ended the building even at a considerable loss, was highly recognized and helped the company win government contracts.
The Hardship of Highway Construction in Thailand. Jung Joo-young represented Hyundai E&C, but he could not think only of Hyundai. He once thought of stopping the project altogether to prevent any further losses. However, controlling the project would have prevented other Korean construction companies from entering overseas markets. Despite suffering considerable losses in constructing the Thai highway, Jung believed that a contract is a contract and must be completed, even if there are financial difficulties. In the end, he suffered huge losses. Still, the construction of the first highway in Korea allowed him to play a leading role among Korean construction companies and paved the way for his rapid growth as an international construction company.
Progress Comes With Risks
Even when Jung experienced a massive fire and was in debt, he pushed forward with the conviction and confidence to make things happen. He believed that meaningful things should be made to happen and that quitting was not an option. Even when he was trying to get a loan for a Hyundai Shipbuilding, which did not have any shipbuilding experience nor any shipyards, he showed the Korean Traditional Turtle Ships(거북선) in his pocket to convince them that the Korean people had been building ironclad ships since the 1500s and that although the Isolation policy had slowed down industrialization and rusted away the people's abilities and ideas, the potential of the Korean people remained.