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Product Hunt

Scott's Advice

What Went Well:

  1. Live Launch — capitalized on the live audience at Troy DEMO, using QR codes to facilitate immediate upvotes.
  2. Active Promotion — aggressively promoted your product across multiple social media platforms from the start to the end of the day.
  3. Engagement — actively monitored and responded to comments on ProductHunt, even engaging with the platform's founder.
  4. Prepared Assets — had all necessary promotional materials, like videos and banners, ready beforehand.

Areas for Improvement:

  1. Audience Familiarity — Many people who scanned the QR code weren't ProductHunt users, limiting the number of upvotes you could get.
  2. Timing — The launch coincided with a busy academic period, reducing engagement.
  3. Presentation Glitch — A mistake in the final slide of the pitch impacted your ranking and potential upvotes.
  4. Last-Minute Prep — Preparation started too late, limiting your ability to build anticipation.
  5. Strategic Timing — didn't consider the optimal time of the month for launching, missing out on potential accolades like Product of the Day or Month.
  6. Lack of Research — didn't sufficiently study successful launches or understand how "hunters" on the platform behave.
  7. Competition — The competitors launching on the same day can affect the ranking, something the team should have considered.

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