After Steve

• Jobs did not want Apple to wither, like Disney.

Ive

• Grew up in a Maker's family.
• Interest in Dieter Rams.
• Graduation portfolio was far from being packed; very unconventional. Shows his "Less is more" philosophy.

"IN ORDER TO GRADUATE, Newcastle students had to take a familiar concept and reimagine it. The school called it the "blue sky" project, a name that encouraged students to imagine futuristic products that weren't constrained by current production capabilities." — After Steve, Mickle, Tripp