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Blitzscaling is what you do when you need to grow. It's the science and art of rapidly building out a company to serve a large and usually global market to become the first mover at scale. - Blitzscaling

  • Usually, by burning cash to grow the user base.

Active Blitzscaling

Intentionally increase the burn rate to accelerate the metabolism of the product lifecycle.


Passive Blitzscaling

Sustain products that generate little to no revenue, in the expectation that they will one day overwhelm the market with platform power like 쿠팡 or 배달의민족.