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Blitzscaling

Blitzscaling is what you do when you need to grow. It's the science and art of rapidly building out a company to serve a large and usually global market to become the first mover at scale. - Blitzscaling

  • Usually, by burning cash to grow the user base.

Active Blitzscaling​

Intentionally increase the burn rate to accelerate the metabolism of the product lifecycle.

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Passive Blitzscaling​

Sustain products that generate little to no revenue, in the expectation that they will one day overwhelm the market with platform power like 쿠팡 or 배달의민족.

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LAH Case Study

... 그리고 그렇게 만든 플랫폼 사업으로 패시브 블리츠스케일링하는 것이다. 다만 한국 시장에서 블리츠스케일링을 ...

2022-06-06

- Blitzscaling will not work, starting now. ...