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After Steve

  • Jobs did not want Apple to wither, like Disney.

Ive

  • Grew up in a Maker's family.
  • Interest in Dieter Rams.
  • Graduation portfolio was far from being packed; very unconventional. Shows his "Less is more" philosophy.

"IN ORDER TO GRADUATE, Newcastle students had to take a familiar concept and reimagine it. The school called it the "blue sky" project, a name that encouraged students to imagine futuristic products that weren't constrained by current production capabilities." — After Steve, Mickle, Tripp