Dune: Part Three Ticket Rush Crashes AMC Online Systems
- AMC said demand for Dune: Part Three tickets briefly slowed or glitched its website and mobile ticketing systems on August 18.
- CEO Adam Aron said ticketing traffic reached about three times the level of AMC's Spider-Man: Brand New Day ticket launch.
- Aron called the outage "intolerable and inexcusable," saying AMC had prepared for the launch but "weren't" ready.
- The sale was AMC's second ticket drop for IMAX 70mm and other premium large-format screenings after a small April batch sold out quickly.
- AMC told its IT team to move quickly on changes intended to handle ticketing demand in all quantities.